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Having co-founded TONI&GUY (London) in 1963, Toni Mascolo has, over the last 46 years, guided the company’s distinct brand heritage which continues to go from strength-to-strength with an impressive franchise network that today comprises over 400 salons worldwide.

The objective for label.m was to develop a dynamic range that continued to build on the brand’s extensive hairdressing experience and that of product development - as well as be uniquely aligned to the kind of industry renowned session work that TONI&GUY (London) has become known for.

‘label.m has been a non-stop journey from the beginning when we first launched in 2005 to where we are today. With what has been literally, a total overhaul, our continuous aim is to develop products with the professional salon in mind that are unsurpassed. As well as formulations with proven results, it’s with the same determination that I envisaged the range to encapsulate a captive design element that will look as great in five years’ as it does now globally. Says Sacha Mascolo-Tarbuck, Global Creative Director, label.m

label.m’s brand mission is to be the ultimate professional hairdressing range in the world - recognized by both the industry and clients for its edge-drive fashion image -fused by the creativity that stems from a highly influential International Artistic team who - along with Sacha, are the driving force behind new product ideas for the creative work they do.

Today, label.m continues to broaden its huge influence across the world in what has been little over a year since the upgraded packaging aesthetic was launched to press and International Distributors - thus accommodating a more luxurious feel, the introduction of the 4C’s categorization system and creation of the unique EnviroshieldTM (patent-pending) technology.

It’s been an exceptionally busy year for the brand - one that has seen various exciting product line extentions, an increasing number of markets who are now distributing the range (currently distributed in 52 countries across five continents) and the launch of the latest image advertising campaign which will support all Marketing/PR and Point of Sale activity.

More info at www.labelm.co.uk/uk/

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